Xcel Media was built from the ground up by someone who’s lived and breathed the fitness and wellness industry. I grew up working in my family’s gym, learning every aspect of the business—from cleaning equipment to closing sales, running operations, managing marketing, and everything in between. Over the years, I’ve owned a gym, helped run wellness studios, and worked hands-on in both the front and back end of the industry.

I know exactly what these businesses need to grow—because I’ve done it myself. Today, Xcel Media uses that real-world experience to create marketing strategies, sales systems, and automation that actually work in the real world—not just on paper. We don’t just “run ads”—we help owners turn leads into loyal members and scale their business sustainably